Bean Brew Airlines

The Map

This beer was purchased by 20 brave customers at IDEO's 2019 Wunderfaire. Upon completing their Bean Brew, customers were asked to answer three simple questions:

1 - Where are you from?
2 - Where are you going?
3 - Where did you drink your Bean Brew?

Survey results were visualized as part of a route map for Bean Brew Airlines, with the three locations provided by each drinker translated into a unique route flown by the airline. Each Bean Brew airplane includes a Jersey Class in front, available only to passengers with a quality link to New Jersey. Other passengers are assigned seats in the plane based upon their proximity in life (so far) to New Jersey.

My Process

Like most Bean Brew projects, this map started with analog survey data from 20 completed Bean Brew surveys. Survey results were inputed into Google maps, then downloaded into QGIS (open source mapping software) and exported into Illustrator. I then designed the map as a three-color print suitable for screen printing. The completed files were sent along to Austin where my friend Rand is in the process of printing 50 copies of the map. Once the prints arrive back in SF, I'll be mailing them along to the 20 brave members of the Bean Brew No. 10 cohort.

Some Geeky Features

The Survey

This is the survey that each Bean Brew No.10 customer was asked to complete upon finishing their Bean Brew.

The Seating Chart

Check out Jersey Class in the front of the plane, with all of the luxuries one might expect, including a Magic Show. Other Easter Eggs on-board the plane include a Time Portal, a Worm Hole, and two Bean Brew taprooms.

The Route Map

A handful of clever Bean Brew drinkers gave answers to the question “Where are you going?” that couldn’t actually be assigned proper GPS coordinates (for example, “Mars”). These locations were plotted to the Archipelago of Impossibility, located deep in the South Pacific.

Passenger Manifest

The front of the plane is filled with Bean Brew drinkers from New Jersey. Bryan & Adam way in the back of the plane are native Californians with no known connection or proximity to the Garden State.