This batch of Bean Brew began with a library card attached to the back of a bottle of beer. Once the drinking data was returned by each of the 16 Bean Brew Patrons, I designed this treasure map which shows the location where each Bean Brew was consumed. I spent an inordinately long amount of time taking a pretty ordinary modern map of San Francisco and turning it into something akin to a 17th Century treasure map.

I asked the members of the Bean Brew No.3 cohort to chart their drinking experience, then captured their results with lots of graphs and impenetrable statistical analysis thrown in for good measure. The typography in the data table is intentionally out of alignment, replicating what I hoped seemed like a badly broken typewriter.